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Hello!
I am Nguyen Ba Viet Hoang.Currently, I am the Head of the R&D Department.Let’s explore the “Research & Development Area”
of Techzen together!
Design Thinking is a creative solution for problem-solving. It is a thought process aimed at approaching and solving problems based on visual thinking to visualize solutions. Applying Design Thinking helps Techzen develop products that meet market needs, solve problems effectively, and enhance company culture.
Research & Development area
The 5 Steps in the Design Thinking Process
Step 1: Empathize
Focus on the user, understand their needs, desires, and behaviors.
Use techniques such as interviews, observation, and surveys to gather information about users.
How Techzen Applies Design Thinking to Its Company
Empathize
Empathize
Through customer interactions, employees actively identify customer pain points, carefully listening and confirming the exact difficulties faced by users.
Testing and Evaluation
Testing and Evaluation
Product deployment enables user experience testing, gathering feedback to refine and improve the product. Techzen’s proprietary Techinsight platform empowers the company to gather feedback from users and other stakeholders, continuously refining and enhancing products across iterations.
Define the Problem
Define the Problem
Collaborative discussions among employees and teams facilitate in-depth problem analysis and the formulation of appropriate hypotheses.
Ideation
Ideation
Dedicated review sessions evaluate ideas based on feasibility, effectiveness, and alignment with user needs. Hypotheses are tested, and the most promising ideas are selected for further development.
Prototyping
Prototyping
Based on the chosen ideas, product demos are created for visualization.
Design Thinking is more than just a methodology; it’s a catalyst for creative thinking, where every idea is valued without any negative judgment. This encourages team members to freely explore and develop their ideas.