Hello!
I am Nguyen Ba Viet Hoang.Currently, I am the Head of the R&D Department.Let’s explore the “Research & Development Area”
of Techzen together!

Design Thinking is a creative solution for problem-solving. It is a thought process aimed at approaching and solving problems based on visual thinking to visualize solutions. Applying Design Thinking helps Techzen develop products that meet market needs, solve problems effectively, and enhance company culture.

Research & Development area

The 5 Steps in the Design Thinking Process

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Step 1: Empathize

Focus on the user, understand their needs, desires, and behaviors.
Use techniques such as interviews, observation, and surveys to gather information about users.

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How Techzen Applies Design Thinking to Its Company

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Empathize

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Empathize

Through customer interactions, employees actively identify customer pain points, carefully listening and confirming the exact difficulties faced by users.

Testing and Evaluation

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Testing and Evaluation

Product deployment enables user experience testing, gathering feedback to refine and improve the product. Techzen’s proprietary Techinsight platform empowers the company to gather feedback from users and other stakeholders, continuously refining and enhancing products across iterations.

Define the Problem

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Define the Problem

Collaborative discussions among employees and teams facilitate in-depth problem analysis and the formulation of appropriate hypotheses.

Ideation

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Ideation

Dedicated review sessions evaluate ideas based on feasibility, effectiveness, and alignment with user needs. Hypotheses are tested, and the most promising ideas are selected for further development.

Prototyping

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Prototyping

Based on the chosen ideas, product demos are created for visualization.

Operations & Strategy area
Exhibition Area
Back
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Design Thinking is more than just a methodology; it’s a catalyst for creative thinking, where every idea is valued without any negative judgment. This encourages team members to freely explore and develop their ideas.